I’ve got it! Sure, we’ve been struggling as a profession lately. Yeah, the economy has hit us hard. People have needed to re-think their priorities, and Architecture hasn’t made the list. But, I think all we need is a good ad campaign. Am I right? A snappy slogan could be just the thing we need to revitalize this profession. Hell, we don’t need to restructure the profession to adjust to changing times. All we need is a good catch phrase. Am I right? I think I am. Get on this American Institute of Architects:
Architecture, we put the texture in the Art
Architecture, for when engineering is just not enough
Architecture, just like your mother said it would be, only more sad
Architecture, now with more glass
Architects shape the space that we use to do the things that we do when we go to that place
We do more Architecture before noon than you’ll do all year
Architecture, harder to spell than you’d think
Modern Architecture, stating the obvious since 1929
Deconstruction, because Arch in c reck at in that Derrida
Brutalism, because this will only hurt for a minute
Corbu tested, Mies van der Rohe approved
Architecture, If it’s good enough for the French….
Architecture, taking the forms to the streets, well…, it might be set-back a little, just to improve the view
Modern Architecture, that concrete slab next to the courthouse
Modern Architecture, what happens when the plaza runs out
Architecture, where the math geeks went to make their “Art”
The few, the proud, the Architects
The lonely cry of the mournful has been given physical form, by Architecture
Architects, removing all the things that remind you of home except for the disapproval of your loved ones
Architecture, recession proof since Sept. 2014
Architecture, now with 75% white men
Architecture, giving you less for more
Architects taking your idea and running with it until you tell us to stop
Traditional Architecture, classic designs, crafted by peer pressure
Architecture, keeping you ahead of the banks
Architecture, you know, buildings and things
Architecture, bed, bath, and beyond
Architecture, Scandinavian by passion, confrontational by design
Architecture, frozen music defrosted into Awesomeness
Architecture, we love the smell of angst in the morning
Architecture, if it ain’t Wright, it ain’t wrong, am I right?
Architecture, Now That’s a Piazza with Parking!
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what do you think? Can you come up with a better slogan?
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cover photo from ancient history’s photostream on Flickr. Libbey-Owens-Ford Ad from midcentarc’s photostream on Flickr (used under creative commons license)
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